It’s been a while since we’ve been away from Tumblr with certain work and engagements keeping us busy. But it has been an exciting time as well, as Designik has been involved in creating some really interesting and creative products for it’s clients. One of such projects was for the packaging of the well-known adhesive ‘Araldite’. And we are extremely happy and proud to announce that the project won the CII Design Excellence Award for Best Packaging (2013). CII Design Excellence Awards are the premier design awards in India backed by the government and industrial organizations and are held annually.
The award was offered based on strong rational around how the design added value to it’s users and helped the organization achieve it business goals through creative and strategic intervention. You can know more about the awards, their evaluation parameters, jury and other details on their website: http://ciidesign.in/.
Talking about the product and it’s design, the packaging was for the bulk offering of Araldite adhesive, which comprises of 2 components - Hardener and Resin. The two are mixed in small and equal quantities before use.
The previous packaging of the product suffered from a variety of shortcomings. The biggest issue was it being easy to counterfeit, approx 10% of the market was being consumed by fake copies. The packaging was extremely generic in its identity and offered no functional value to users as well. The challenge was to arrive at a multi-dimensional and creative solution that could offer the necessary market and business related benefits as well as enhance the product value for its users, while adhering to the various cost and manufacturing constraints.
The new design used a 3 pronged strategy towards offering an innovative and improved product.
Discouraging counterfeiting – Use of the complex over-moulding manufacturing process along with a custom design makes the duplication of the product a painstaking and cost-intensive process.
New and unique identity - The unique form offers a ‘Premium’ and ‘Industrial’ feel to the previously bland product. The use of textures, patterns and engraved logos further adds to the appeal.
Aiding product usage and handling - The unique cap design makes the component mixing process extremely convenient for the users. The external tactile elements make the usage and transportation more comfortable.
The project included a variety of relevant stages comprising of user research, market survey, conceptual ideation, 3D detailing, prototyping and final manufacturing; ultimately leading to a business-boosting, user-friendly and brand-conscious solution for the product which has been well appreciated by the clients and users alike.